Market Share by Top Websites

1 ContentClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Soccer, People & Society and 53 other categories.

2 Banner Connect is leading in Reference, Pets and Law.

Geography

1 ContentClick is leading in most countries, including United Kingdom, United States, India, Ireland and 31 other countries.

2 Banner Connect is leading in Switzerland, Indonesia, United Arab Emirates and Algeria.