Market Share by Top Websites

1 ContentClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 72 other categories.

2 Banner Connect is leading in Games, Video Games, TV & Video, Law & Government and 10 other categories.

Geography

1 ContentClick is leading in most countries, including United Kingdom, United States, India, Russia and 37 other countries.

2 Banner Connect is leading in Australia, Tuvalu, United Arab Emirates, Netherlands and 9 other countries.