Market Share by Top Websites

1 ContentClick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to ContentClick in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Soccer and 50 other categories.

2 Banner Connect is leading in Reference and Accommodation & Hotels.

Geography

1 ContentClick is leading in most countries, including United Kingdom, United States, Ireland, Russia and 26 other countries.

2 Banner Connect is leading in Indonesia, Luxembourg, Netherlands, Pakistan and 2 other countries.