In terms of market share, Banner Connect is clearly lagging behind, losing to DemandMedia in all segments.
DemandMedia has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Career & Education and 26 other categories.
Banner Connect is leading in Arts & Entertainment, Music & Audio, Adult, Computer & Electronics and 7 other categories.
DemandMedia is leading in most countries, including United States, China, India, Canada and 24 other countries.
Banner Connect is leading in Indonesia, Egypt, United Arab Emirates, Switzerland and 6 other countries.