Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 60 other categories.

2 Banner Connect is leading in People & Society, Games, Video Games, Adult and 9 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 36 other countries.

2 Banner Connect is leading in Viet Nam, United Arab Emirates, Pakistan, Bangladesh and 2 other countries.