Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Internet & Telecom and 26 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 24 other countries.

2 Banner Connect is leading in India, Brazil, United Kingdom, Burundi and 8 other countries.