Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including Food & Drink, People & Society, Cooking & Recipes, Arts & Entertainment and 82 other categories.

2 Banner Connect is leading in Soccer, Pets and Pets & Animals.

Geography

1 Federated Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 56 other countries.

2 Banner Connect is leading in Thailand, Timor-Leste, Moldova and Ghana.