Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 112 other categories.

2 Banner Connect is leading in Video Games, Soccer, Pets, Financial Management and 2 other categories.

Geography

1 Federated Media is leading in most countries, including United States, United Kingdom, India, Canada and 66 other countries.

2 Banner Connect is leading in Ghana and Sudan.