Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 83 other categories.

2 Banner Connect is leading in Pets, Reference, Soccer and Accommodation & Hotels.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 50 other countries.

2 Banner Connect is leading in South Africa, Martinique and Ghana.