Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, People & Society and 39 other categories.

2 Banner Connect is leading in Adult, Online Marketing, Reference and Accommodation & Hotels.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 25 other countries.

2 Banner Connect is leading in Canada, Hong Kong, Indonesia, Luxembourg and 5 other countries.