Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 55 other categories.

2 Banner Connect is leading in Sports, Adult, Programming, Humor and 8 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United Kingdom and 26 other countries.

2 Banner Connect is leading in United States, India, Japan, United Arab Emirates and 3 other countries.