Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Shopping and 38 other categories.

2 Banner Connect is leading in Adult, Reference, Law and Social Network.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 30 other countries.

2 Banner Connect is leading in India, Indonesia, United Arab Emirates, Algeria and one other country.