Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Banner Connect is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 137 other categories.

2 Banner Connect is leading in Holidays.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 85 other countries.

2 Banner Connect is leading in Sri Lanka and Ghana.