Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Career & Education and 41 other categories.

2 Banner Connect is leading in Arts & Entertainment, News & Media, Games, Sports and 24 other categories.

Geography

1 interclick is leading in most countries, including United States, Korea Republic, Thailand, Russia and 7 other countries.

2 Banner Connect is leading in United Kingdom, India, Egypt, Philippines and 5 other countries.