Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 38 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Games and 21 other categories.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, Australia, France, India and 23 other countries.

2 interclick is leading in United States, Czech Republic, Argentina, Italy and 15 other countries.