Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 41 other categories.

2 Banner Connect is leading in Arts & Entertainment, News & Media, Games, Internet & Telecom and 24 other categories.


1 Banner Connect is leading in most countries, including India, Brazil, Burundi, Taiwan and 9 other countries.

2 interclick is leading in United States, France, Germany, Argentina and 5 other countries.