Market Share by Top Websites

1 interclick is leading in Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 40 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Games and 20 other categories.


1 Banner Connect is leading in most countries, including United Arab Emirates, Saudi Arabia, Germany, Canada and 10 other countries.

2 interclick is leading in United States, United Kingdom, Mexico, Bahamas and 4 other countries.