Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society, Computers Electronics & Technology, Finance and one other category.

2 Banner Connect is leading in Arts & Entertainment, Health, Pets & Animals and Sports.

Geography

1 Banner Connect is leading in most countries, including India, Israel, South Korea and United Kingdom.

2 interclick is leading in United States and Macedonia.