Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Universities & Colleges, Shopping and 43 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Games and 21 other categories.

Geography

1 Banner Connect is leading in most countries, including India, France, Netherlands, Germany and 9 other countries.

2 interclick is leading in United States, Canada, Japan, Bulgaria and 7 other countries.