In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.
Banner Connect is leading in Sports, Law & Government, Movies, Cooking & Recipes and 14 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 18 other countries.
Banner Connect is leading in United Kingdom, United Arab Emirates, Saudi Arabia, Germany and 9 other countries.