Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.

2 Banner Connect is leading in Law & Government, Movies, Cooking & Recipes, Programming and 13 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, India, Iran and 20 other countries.

2 Banner Connect is leading in Germany, France, Uruguay, United Arab Emirates and 5 other countries.