Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Banner Connect is leading in Sports, Law & Government, Movies, Soccer and 15 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Germany and 18 other countries.

2 Banner Connect is leading in Australia, United Kingdom, Brazil, Pakistan and 5 other countries.