In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 28 other categories.
Banner Connect is leading in News & Media, Internet & Telecom, Sports, Video Games and 17 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Spain and 26 other countries.
Banner Connect is leading in India, United Kingdom, Indonesia, Egypt and 4 other countries.