Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 31 other categories.

2 Banner Connect is leading in News & Media, Games, Sports, Video Games and 17 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 26 other countries.

2 Banner Connect is leading in United Kingdom, Egypt, Belgium, Netherlands and 4 other countries.