In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
Banner Connect is leading in Law & Government, Movies, Cooking & Recipes, Programming and 13 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Iran and 20 other countries.
Banner Connect is leading in Germany, France, Uruguay, United Arab Emirates and 5 other countries.