In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.
Banner Connect has better usage coverage in more websites categories. Including Sports, Internet & Telecom, Soccer, Business & Industry and 16 other categories.
Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 9 other categories.
Kitara Media is leading in most countries, including United States, Indonesia, Brazil, Canada and 6 other countries.
Banner Connect is leading in United Kingdom, India, Switzerland, Viet Nam and 5 other countries.