Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Banner Connect is leading in Sports, Law & Government, Movies, Cooking & Recipes and 14 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Italy and 18 other countries.

2 Banner Connect is leading in United Kingdom, United Arab Emirates, Saudi Arabia, Germany and 9 other countries.