In terms of market share, Banner Connect is clearly lagging behind, losing to Lucid Media in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 41 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
Banner Connect is leading in most countries, including United States, India, United Kingdom, France and 13 other countries.
Lucid Media is leading in Egypt.