In terms of market share, Banner Connect is clearly lagging behind, losing to Lucid Media in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Internet & Telecom and 20 other categories.
Lucid Media hasn't got a lead over Banner Connect in any websites category.
Banner Connect is leading in most countries, including United Kingdom, India, Switzerland, Spain and 10 other countries.
Lucid Media is leading in Brazil.