Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Clothing, Business & Industry and 74 other categories.

2 Banner Connect is leading in News & Media, TV & Video, Music & Audio, Law & Government and 13 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 48 other countries.

2 Banner Connect is leading in Netherlands, Japan and United Arab Emirates.