Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 72 other categories.

2 Banner Connect is leading in People & Society, News & Media, TV & Video, Law & Government and 13 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Russia, United Kingdom and 40 other countries.

2 Banner Connect is leading in Netherlands, Poland, Ghana, Greece and 3 other countries.