Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Games and 49 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, News & Media, Adult and 22 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, France and 74 other countries.

2 Banner Connect is leading in Ghana, Israel, Kazakhstan, Netherlands and one other country.