Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Coupons, Clothing, Business & Industry and 56 other categories.

2 Banner Connect is leading in Adult, Pets, Gambling, Bingo and 3 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Russia, Canada and 38 other countries.

2 Banner Connect is leading in Ghana, Greece and Bangladesh.