2
In terms of market share, Banner Connect is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
1
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Food & Drink and one other category.
2
Banner Connect is leading in Arts & Entertainment, Pets & Animals and Sports.
1
Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, Canada, France and 4 other countries.
2
Banner Connect is leading in India and Israel.