Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 68 other categories.

2 Banner Connect is leading in Adult, Soccer, News & Media, Humor and one other category.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 23 other countries.

2 Banner Connect is leading in Portugal, Pakistan, Netherlands, Indonesia and 2 other countries.