Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.

2 Banner Connect is leading in People & Society, News & Media, Games, Video Games and 11 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 24 other countries.

2 Banner Connect is leading in Viet Nam, Australia, United Arab Emirates, Brazil and 4 other countries.