In terms of market share, Banner Connect is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 96 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Video Games and 12 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 30 other countries.
Banner Connect is leading in Brazil, Pakistan, Indonesia, Eritrea and 5 other countries.