Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 104 other categories.

2 Banner Connect is leading in Games, Video Games, Social Network, Programming and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 53 other countries.

2 Banner Connect is leading in Tuvalu, Ukraine, Ghana, Pakistan and 2 other countries.