2
In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Food & Drink and 8 other categories.
2
Banner Connect is leading in Arts & Entertainment, Pets & Animals and Sports.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Canada, Czech Republic and 5 other countries.
2
Banner Connect is leading in India, Israel and South Korea.