In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 52 other categories.
Banner Connect is leading in Adult, Accommodation & Hotels, Reference, Pets and 4 other categories.
MSN Ads is leading in most countries, including United States, United Kingdom, India, Russia and 30 other countries.
Banner Connect is leading in Ghana, Egypt, Switzerland, South Africa and 3 other countries.