Market Share by Top Websites

1 MSN Ads is leading in The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 96 other categories.

2 Banner Connect is leading in Games, Video Games, Soccer, Accommodation & Hotels and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 33 other countries.

2 Banner Connect is leading in Japan, Ukraine, United Arab Emirates, Viet Nam and 2 other countries.