Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 101 other categories.

2 Banner Connect is leading in Video Games, Accommodation & Hotels, Social Network, Holidays and 2 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, France, Canada and 33 other countries.

2 Banner Connect is leading in United Kingdom, Ukraine, Albania, United Arab Emirates and 4 other countries.