Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 99 other categories.

2 Banner Connect is leading in Games, Video Games, Programming, Social Network and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Russia, United Kingdom and 38 other countries.

2 Banner Connect is leading in Philippines, Netherlands, Sudan, United Arab Emirates and 3 other countries.