Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 52 other categories.

2 Banner Connect is leading in Adult, Accommodation & Hotels, Reference, Pets and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, United Kingdom, India, Russia and 30 other countries.

2 Banner Connect is leading in Ghana, Egypt, Switzerland, South Africa and 3 other countries.