Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 61 other categories.

2 Banner Connect is leading in Adult, Soccer, Accommodation & Hotels, Reference and 3 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Brazil, India, Netherlands and 38 other countries.

2 Banner Connect is leading in United Kingdom, Switzerland, Bangladesh, Hungary and 2 other countries.