In terms of market share, Banner Connect is clearly lagging behind, losing to Newtention in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
Newtention is leading in Business & Industry, Travel, Shopping, Computer & Electronics and 11 other categories.
Banner Connect is leading in most countries, including United Kingdom, United States, Australia, France and 27 other countries.
Newtention is leading in Germany, Austria, Timor-leste, Denmark and 5 other countries.