In terms of market share, Banner Connect is clearly lagging behind, losing to Newtention in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Travel, Shopping and 11 other categories.
Banner Connect is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 10 other countries.
Newtention is leading in Germany, Taiwan, Switzerland, Russia and 4 other countries.