In terms of market share, Banner Connect is clearly lagging behind, losing to Newtention in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
Newtention is leading in Business & Industry, Shopping, Computer & Electronics, Travel and 11 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, United Arab Emirates, Saudi Arabia and 12 other countries.
Newtention is leading in Germany, Russia, China, Taiwan and 4 other countries.