In terms of market share, Banner Connect is clearly lagging behind, losing to Newtention in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Sports, Adult and 14 other categories.
Newtention is leading in Business & Industry, People & Society, Software, Computer & Electronics and 6 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, India, Indonesia and 6 other countries.
Newtention is leading in Germany, Russia, South Korea, France and one other country.