In terms of market share, Banner Connect is clearly lagging behind, losing to Newtention in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 27 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Travel, Tourism and 9 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Netherlands and 8 other countries.
Newtention is leading in Germany, Singapore, Belgium, Austria and 5 other countries.