2
In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.
1
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Health, Pets & Animals and Sports.
2
Open AdExchange is leading in Computers Electronics & Technology, Finance, Home & Garden and Jobs & Career.
1
Banner Connect is leading in most countries, including United States, India, Israel, South Korea and one other country.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.