Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, People & Society, Music & Audio and 11 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Law & Government and 8 other categories.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, United States, Thailand, China and 12 other countries.

2 Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.