In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 20 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, United Arab Emirates, Saudi Arabia and 13 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Austria and 2 other countries.