Market Share by Top Websites

2 Banner Connect is leading in Top 100K Sites.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 31 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 15 other categories.

Geography

1 Banner Connect is leading in most countries, including United States, India, United Kingdom, Canada and 13 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.