Banner Connect is leading in Top 100K Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 32 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 12 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, India, Egypt and 12 other countries.
Open AdExchange is leading in Denmark and Sweden.