In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 17 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Netherlands and 10 other countries.
Open AdExchange is leading in Denmark, Sweden and Guatemala.