Banner Connect is leading in Top 1M Sites.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 32 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Career & Education and 16 other categories.
Banner Connect is leading in most countries, including United States, India, Brazil, United Kingdom and 12 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.