In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Music & Audio and 12 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Real Estate and 10 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Netherlands, Australia and 8 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.