In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.
Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, People & Society, Music & Audio and 11 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Law & Government and 8 other categories.
Banner Connect is leading in most countries, including United Kingdom, United States, Thailand, China and 12 other countries.
Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.