Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.

Geography

1 Banner Connect is leading in most countries, including United States, India, United Kingdom, France and 13 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.