Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 48 other categories.

2 Banner Connect is leading in People & Society, Arts & Entertainment, Games, Sports and 19 other categories.

Geography

1 Parrable is leading in most countries, including United States, China, Mexico, France and 18 other countries.

2 Banner Connect is leading in Ghana, Indonesia, Pakistan, Portugal and 2 other countries.