In terms of market share, Banner Connect is clearly lagging behind, losing to Predicta in all segments.
Banner Connect has better usage coverage in more websites categories. Including Games, Sports, Video Games, Adult and 23 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 22 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Germany, France and 11 other countries.
Predicta is leading in Brazil, Timor-Leste and Portugal.