In terms of market share, Banner Connect is clearly lagging behind, losing to Predicta in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Music & Audio, Adult and 13 other categories.
Predicta is leading in People & Society, Religion & Spirituality, Health, Accommodation & Hotels and 2 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Netherlands, Australia and 10 other countries.
Predicta is leading in Brazil, Malaysia and Sri Lanka.