In terms of market share, Banner Connect is clearly lagging behind, losing to Predicta in all segments.
Banner Connect has better usage coverage in more websites categories. Including Games, Sports, Video Games, Adult and 25 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 20 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Pakistan, Indonesia and 14 other countries.
Predicta is leading in Brazil and Puerto Rico.