In terms of market share, Banner Connect is clearly lagging behind, losing to Predicta in all segments.
Banner Connect has better usage coverage in more websites categories. Including Games, Sports, Video Games, TV & Video and 24 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 20 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, France and 12 other countries.
Predicta is leading in Brazil, Portugal, Argentina and Bangladesh.