Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 86 other categories.

2 Banner Connect is leading in Games, Video Games, Law & Government, Law and 5 other categories.

Geography

1 Sanoma is leading in most countries, including Lithuania, Finland, Denmark, Romania and 51 other countries.

2 Banner Connect is leading in France, Australia, India, Ireland and 13 other countries.