Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 63 other categories.

2 Banner Connect is leading in TV & Video, Law & Government, Law, Programming and 5 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Netherlands and 42 other countries.

2 Banner Connect is leading in United States, Australia, United Arab Emirates, Tuvalu and 6 other countries.