Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 46 other categories.

2 Banner Connect is leading in Adult, Reference, Social Network, Bingo and one other category.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, India, United States and 14 other countries.

2 Banner Connect is leading in Thailand, Switzerland, Belgium, Bangladesh and 4 other countries.