Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 66 other categories.

2 Banner Connect is leading in TV & Video, Law & Government, Accommodation & Hotels, Law and 5 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 22 other countries.

2 Banner Connect is leading in United States, India, United Arab Emirates, Brazil and 6 other countries.