Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 10 other categories.

2 Banner Connect is leading in Health and Pets & Animals.

Geography

1 Banner Connect is leading in most countries, including United States, India, Israel, South Korea and one other country.

2 SmartContext is leading in Poland, Austria, Germany and Pakistan.