Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 48 other categories.

2 Banner Connect is leading in Reference, Law, Restaurants & Delivery and Programming.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, United States and 21 other countries.

2 Banner Connect is leading in Australia, China, Switzerland, South Africa and 3 other countries.