Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 45 other categories.

2 Banner Connect is leading in News & Media, Adult, Law & Government, TV & Video and 10 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 16 other countries.

2 Banner Connect is leading in United States, India, Canada, Indonesia and 7 other countries.