In terms of market share, Banner Connect is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 32 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Sports and 25 other categories.
TapIt! is leading in most countries, including United States, India, Germany, Canada and 10 other countries.
Banner Connect is leading in United Kingdom, France, Indonesia, United Arab Emirates and 5 other countries.