In terms of market share, Banner Connect is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 32 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Sports and 25 other categories.
TapIt! is leading in most countries, including United States, United Kingdom, India, Russia and 12 other countries.
Banner Connect is leading in Netherlands, Japan, United Arab Emirates, Brazil and 5 other countries.