In terms of market share, Banner Connect is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, TV & Video and 21 other categories.
Banner Connect is leading in Adult, News & Media, Internet & Telecom, Sports and 7 other categories.
TapIt! is leading in most countries, including United States, Pakistan, Russia, China and 13 other countries.
Banner Connect is leading in United Kingdom, Hong Kong, Luxembourg, Portugal and 3 other countries.