2
In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.
1
Total Media has better usage coverage in more websites categories. Including Community & Society, Food & Drink, Finance, News & Media and one other category.
2
Banner Connect is leading in Arts & Entertainment, Health and Sports.
1
Total Media is leading in most countries, including Israel, Canada, France and Hungary.
2
Banner Connect is leading in United States, South Korea and United Kingdom.