In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 27 other categories.
Banner Connect is leading in Arts & Entertainment, Games, Internet & Telecom, Video Games and 22 other categories.
Banner Connect is leading in most countries, including United States, India, Brazil, Burundi and 11 other countries.
Total Media is leading in Israel, Venezuela, United Kingdom, Ukraine and 7 other countries.