Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 19 other categories.

2 Banner Connect is leading in Arts & Entertainment, Music & Audio, Adult, Sports and 10 other categories.


1 Banner Connect is leading in most countries, including Egypt, United Arab Emirates, Switzerland, South Africa and 9 other countries.

2 Total Media is leading in Israel, United States, Brazil, Turkey and 5 other countries.