In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 27 other categories.
Banner Connect is leading in Arts & Entertainment, Games, Sports, Video Games and 26 other categories.
Total Media is leading in most countries, including Israel, United Kingdom, Russia, Viet Nam and 6 other countries.
Banner Connect is leading in United States, India, Netherlands, Japan and 4 other countries.