Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 27 other categories.

2 Banner Connect is leading in Arts & Entertainment, Games, Internet & Telecom, Video Games and 22 other categories.


1 Banner Connect is leading in most countries, including United States, India, Brazil, Burundi and 11 other countries.

2 Total Media is leading in Israel, Venezuela, United Kingdom, Ukraine and 7 other countries.