In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Education and 17 other categories.
Banner Connect is leading in Arts & Entertainment, Sports, Internet & Telecom, Adult and 11 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Thailand, Switzerland and 8 other countries.
Total Media is leading in Israel, China, Brazil, Spain and 4 other countries.