Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Gay, Lesbian, & Bisexual and 28 other categories.

2 Banner Connect is leading in Arts & Entertainment, Games, Internet & Telecom, Sports and 26 other categories.


1 Banner Connect is leading in most countries, including United States, United Kingdom, Germany, Ghana and 11 other countries.

2 Total Media is leading in Israel, Panama, Korea Republic and Hungary.