In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 27 other categories.
Banner Connect is leading in Arts & Entertainment, Games, Sports, Adult and 22 other categories.
Banner Connect is leading in most countries, including United States, Egypt, Poland, Philippines and 8 other countries.
Total Media is leading in Israel, France, Japan, Korea Republic and 5 other countries.