In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 27 other categories.
Banner Connect is leading in Arts & Entertainment, Games, Sports, Video Games and 25 other categories.
Banner Connect is leading in most countries, including United Kingdom, Brazil, Pakistan, Indonesia and 11 other countries.
Total Media is leading in Israel, United States, France, Germany and 5 other countries.