Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, News & Media and 19 other categories.

2 Banner Connect is leading in Arts & Entertainment, Adult, Sports, Music & Audio and 13 other categories.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, India, Canada, Ghana and 7 other countries.

2 Total Media is leading in Israel, United States, Spain, Brazil and 3 other countries.