In terms of market share, Banner Connect is clearly lagging behind, losing to Travora Media in all segments.
Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, People & Society, News & Media and 10 other categories.
Travora Media is leading in Travel, Tourism, Extreme Sports, Government and 7 other categories.
Banner Connect is leading in most countries, including United Kingdom, Hong Kong, Indonesia, Luxembourg and 5 other countries.
Travora Media is leading in United States, Philippines, New Zealand, India and 3 other countries.