Market Share by Top Websites

1 Undertone Networks is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 78 other categories.

2 Banner Connect is leading in Games, Adult, Video Games, Soccer and 9 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Canada, Brazil and 23 other countries.

2 Banner Connect is leading in India, Netherlands, Japan, United Arab Emirates and 3 other countries.