Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 53 other categories.

2 Banner Connect is leading in Adult, Pets, Pets & Animals, Law and 3 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Canada, Brazil and 26 other countries.

2 Banner Connect is leading in Netherlands, China, South Africa, Malta and 2 other countries.