In terms of market share, Banner Connect is clearly lagging behind, losing to Unicast in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Sports, Adult and 14 other categories.
Unicast is leading in People & Society and Performing Arts.
Banner Connect is leading in most countries, including United States, China, Australia, Netherlands and 9 other countries.
Unicast is leading in Brazil.