In terms of market share, Banner Connect is clearly lagging behind, losing to Unicast in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Business & Industry and 17 other categories.
Unicast hasn't got a lead over Banner Connect in any websites category.
Banner Connect is leading in most countries, including United Kingdom, United States, Thailand, Switzerland and 11 other countries.
Unicast hasn't got a lead over Banner Connect in any country.