Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 41 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 Banner Connect is leading in most countries, including United States, India, United Kingdom, Netherlands and 11 other countries.

2 Unicast hasn't got a lead over Banner Connect in any country.