Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Sports, Adult and 14 other categories.

2 Unicast is leading in People & Society and Performing Arts.

Geography

1 Banner Connect is leading in most countries, including United States, China, Australia, Netherlands and 9 other countries.

2 Unicast is leading in Brazil.