In terms of market share, Banner Connect is clearly lagging behind, losing to Unicast in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 41 other categories.
Unicast is leading in Performing Arts.
Banner Connect is leading in most countries, including United Kingdom, France, United States, Australia and 35 other countries.
Unicast hasn't got a lead over Banner Connect in any country.