Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 75 other categories.

2 Banner Connect is leading in Games, Adult, Law & Government, Social Network and 4 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, France, Sweden and 34 other countries.

2 Banner Connect is leading in Saudi Arabia, United Arab Emirates, Ghana, Guadeloupe and 5 other countries.