Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 75 other categories.

2 Banner Connect is leading in Games, Adult, Law & Government, Pets & Animals and 5 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 40 other countries.

2 Banner Connect is leading in Papua New Guinea and Pakistan.