Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Batanga Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Food & Drink, Computers Electronics & Technology and 18 other categories.

2 Batanga Network is leading in Science & Education and Adult.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 77 other countries.

2 Batanga Network is leading in Spain, Mexico, Argentina, Peru and 15 other countries.