1
BBelements is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to BBelements in all segments.
1
BBelements has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, Games, News & Media and 11 other categories.
2
Yahoo Ad Exchange is leading in Science & Education, Computers Electronics & Technology, Community & Society, Hobbies & Leisure and 5 other categories.
1
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 73 other countries.
2
BBelements is leading in Czech Republic, Poland, Hungary, Slovakia and 11 other countries.