Market Share by Top Websites

1 BBelements is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to BBelements in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 206 other categories.

2 BBelements is leading in Food & Drink, Cooking & Recipes, Soccer, Reference and 13 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Taiwan and 92 other countries.

2 BBelements is leading in Poland, Czech Republic, Slovakia, Lithuania and 35 other countries.