Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Blue is leading in Top 1M Sites.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, Finance, Food & Drink and 11 other categories.

2 Blue is leading in E-commerce & Shopping, Computers Electronics & Technology, Home & Garden, Health and 5 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 51 other countries.

2 Blue is leading in Brazil, Russia, Argentina, Mexico and 35 other countries.