Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Blue is still behind Rakuten Retargeting in all market share segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Travel & Tourism, Sports and 16 other categories.

2 Blue is leading in Computers Electronics & Technology, Gambling, Adult and Reference Materials.


1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 73 other countries.

2 Blue is leading in Brazil, Russia, Argentina, Denmark and 9 other countries.