Market Share by Top Websites

1 Yahoo Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Blue is still behind Yahoo Retargeting in all market share segments.

Websites Categories

1 Yahoo Retargeting has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Lifestyle, Games and 20 other categories.

2 Blue hasn't got a lead over Yahoo Retargeting in any websites category.


1 Yahoo Retargeting is leading in most countries, including Japan, United States, Taiwan, South Korea and 83 other countries.

2 Blue is leading in Brazil, Russia, Argentina, Kuwait and 4 other countries.