Market Share by Top Websites

1 Yahoo Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Blue is clearly lagging behind, losing to Yahoo Retargeting in all segments.

Websites Categories

1 Yahoo Retargeting has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Games, Lifestyle and 20 other categories.

2 Blue hasn't got a lead over Yahoo Retargeting in any websites category.


1 Yahoo Retargeting is leading in most countries, including Japan, United States, South Korea, Taiwan and 80 other countries.

2 Blue is leading in Brazil, Russia, Argentina, Chile and 22 other countries.