Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 215 other categories.

2 PubMatic is leading in Mental Health, Hair, Accounting, Physics and 7 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 165 other countries.

2 PubMatic is leading in Ghana, Zambia, Jamaica, Ethiopia and 11 other countries.