Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 222 other categories.

2 PubMatic is leading in Motorsports, Accounting, Earth Sciences, Grants & Scholarships and 2 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 167 other countries.

2 PubMatic is leading in Nigeria, Nepal, Ghana, Malawi and 7 other countries.