Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 186 other categories.

2 BlueKai is leading in People & Society, Religion & Spirituality, Movies, Marketing & Advertising and 40 other categories.


1 PubMatic is leading in most countries, including United States, Russia, France, Germany and 178 other countries.

2 BlueKai is leading in Turkey, Indonesia, South Korea, Taiwan and 28 other countries.