Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 213 other categories.

2 PubMatic is leading in Mental Health, Hair, Engineering & Technology, Scouting and 5 other categories.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 159 other countries.

2 PubMatic is leading in Sweden, Austria, Nigeria, Ghana and 5 other countries.