Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind PubMatic in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 169 other categories.

2 PubMatic is leading in Chats & Forums, Newspapers, Science, Computer Security and 63 other categories.


1 BlueKai is leading in most countries, including Brazil, Indonesia, Spain, Turkey and 162 other countries.

2 PubMatic is leading in United States, Japan, Germany, France and 52 other countries.