Market Share by Top Websites

1 BlueKai is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 198 other categories.

2 PubMatic is leading in Newspapers, Online, Reference, Magazines & E-Zines and 33 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 149 other countries.

2 PubMatic is leading in United States, France, Russia, Germany and 45 other countries.