Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BlueKai is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Sports and 170 other categories.

2 BlueKai is leading in People & Society, Business & Industry, Shopping, Adult and 60 other categories.


1 PubMatic is leading in most countries, including United States, Russia, France, Germany and 166 other countries.

2 BlueKai is leading in Indonesia, Turkey, Taiwan, South Korea and 45 other countries.