Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BlueKai is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, Sports, Games and 116 other categories.

2 BlueKai is leading in People & Society, Arts & Entertainment, Business & Industry, Shopping and 111 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Germany and 122 other countries.

2 BlueKai is leading in Indonesia, Brazil, Turkey, India and 81 other countries.