Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BlueKai is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Chats & Forums, Food & Drink and 164 other categories.

2 BlueKai is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 63 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 114 other countries.

2 BlueKai is leading in Indonesia, Brazil, Turkey, Italy and 66 other countries.