Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Chats & Forums, Food & Drink and 120 other categories.

2 BlueKai is leading in People & Society, Arts & Entertainment, News & Media, Adult and 102 other categories.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 122 other countries.

2 AppNexus is leading in France, Sweden, Belgium, Canada and 58 other countries.