Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Religion & Spirituality and 188 other categories.

2 BlueKai is leading in People & Society, Arts & Entertainment, Music & Audio, Adult and 47 other categories.


1 AppNexus is leading in most countries, including United States, France, Spain, Germany and 150 other countries.

2 BlueKai is leading in Indonesia, Turkey, Brazil, Viet Nam and 48 other countries.