Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Chats & Forums, Autos & Vehicles and 152 other categories.

2 BlueKai is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 80 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, Germany and 100 other countries.

2 BlueKai is leading in Indonesia, Brazil, Turkey, India and 90 other countries.