Market Share by Top Websites

1 Klarna is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Braintree is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 148 other categories.

2 Braintree is leading in Career & Education, Education, Industrial Goods & Services, Food & Grocery Retailers and 52 other categories.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, Finland and 78 other countries.

2 Braintree is leading in United States, Russia, Ukraine, Australia and 69 other countries.