Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Braintree is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Computers Electronics & Technology and 15 other categories.

2 Braintree is leading in Heavy Industry & Engineering, Science & Education, Community & Society, Jobs & Career and one other category.


1 Klarna is leading in most countries, including Germany, United States, United Kingdom, Sweden and 104 other countries.

2 Braintree is leading in Taiwan, Hong Kong, Brazil, Mexico and 41 other countries.