Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Braintree is still behind Apple Pay in all market share segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 223 other categories.

2 Braintree is leading in Book Retailers, Education & Resources, Chemistry, Awards and one other category.


1 Apple Pay is leading in most countries, including United States, United Kingdom, Australia, Canada and 204 other countries.

2 Braintree is leading in Russia, Ukraine, Kazakhstan, Belarus and 2 other countries.