Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Klarna is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 205 other categories.

2 Klarna is leading in Science, Social Sciences, Newspapers, Gambling and 7 other categories.


1 Apple Pay is leading in most countries, including United States, Great Britain, Australia, Canada and 176 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 11 other countries.