Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Klarna is still behind Apple Pay in all market share segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 213 other categories.

2 Klarna is leading in Science, Social Sciences, Investing, Newspapers and 6 other categories.

Geography

1 Apple Pay is leading in most countries, including United States, United Kingdom, Australia, Canada and 186 other countries.

2 Klarna is leading in Germany, Sweden, Norway, Finland and 6 other countries.