Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Klarna is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 186 other categories.

2 Klarna is leading in Marketing & Advertising, Science, Social Sciences, Pets and 20 other categories.

Geography

1 Apple Pay is leading in most countries, including United States, United Kingdom, Australia, Canada and 157 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 6 other countries.