Market Share by Top Websites

1 Klarna is leading in Top 1M Sites and The Entire Web.

2 Apple Pay is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 139 other categories.

2 Apple Pay is leading in Finance, Banking, Computer & Electronics, News & Media and 28 other categories.


1 Apple Pay is leading in most countries, including United States, United Kingdom, Japan, Russia and 59 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 21 other countries.