Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Klarna is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, People & Society and 169 other categories.

2 Klarna is leading in Marketing & Advertising, Autos & Vehicles, Science, Social Sciences and 29 other categories.

Geography

1 Apple Pay is leading in most countries, including United States, United Kingdom, Canada, Australia and 143 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 17 other countries.