Market Share by Top Websites

1 Apple Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Klarna is clearly lagging behind, losing to Apple Pay in all segments.

Websites Categories

1 Apple Pay has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Clothing and 123 other categories.

2 Klarna is leading in Shopping, Business & Industry, Adult, Marketing & Advertising and 66 other categories.

Geography

1 Apple Pay is leading in most countries, including United States, United Kingdom, Canada, Australia and 134 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 12 other countries.