Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 146 other categories.

2 Carbon Ads is leading in Programming, Web Design, Graphics & Multimedia Tools and Restaurants & Delivery.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 53 other countries.

2 Carbon Ads is leading in United States, Japan, China, India and 21 other countries.