Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 47 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 40 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, India, Japan and 43 other countries.

2 DoubleClick AdExchange is leading in Germany, Turkey, New Zealand, Australia and 14 other countries.