Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, People & Society and 54 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 38 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, India, Brazil and 40 other countries.

2 DoubleClick AdExchange is leading in Germany, Netherlands, Turkey, Australia and 16 other countries.