Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Carbon Ads is leading in Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Tourism and 57 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 43 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, Brazil, India and 47 other countries.

2 DoubleClick AdExchange is leading in Germany, Netherlands, Turkey, Austria and 24 other countries.