Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Carbon Ads has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Business & Industry, Arts & Entertainment and 42 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 41 other categories.


1 Carbon Ads is leading in most countries, including United States, Japan, India, United Kingdom and 48 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 15 other countries.