Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 Carbon Ads is leading in Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 46 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 44 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, India, Brazil and 30 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 21 other countries.