Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 Carbon Ads is leading in Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Sports and 45 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Business & Industry and 37 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, India, Brazil and 41 other countries.

2 DoubleClick AdExchange is leading in Germany, Netherlands, Turkey, Belgium and 18 other countries.