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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
2
Carbon Ads is leading in Top 1M Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 18 other categories.
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Carbon Ads is leading in Computers Electronics & Technology and Business & Consumer Services.
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Carbon Ads is leading in most countries, including United States, India, China, Brazil and 55 other countries.
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DoubleClick AdExchange is leading in France, Germany, Poland, Spain and 36 other countries.