Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Carbon Ads is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Health and 36 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Arts & Entertainment and 35 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, India, United Kingdom and 32 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 15 other countries.