Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Carbon Ads is leading in Top 1M Sites.

Websites Categories

1 Carbon Ads has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 29 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, Japan, India, United Kingdom and 38 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 13 other countries.