Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 130 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 17 other categories.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 103 other countries.

2 Carbon Ads is leading in China, Japan, Viet Nam, Korea Republic and 3 other countries.