Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Carbon Ads is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 122 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 16 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 67 other countries.

2 Carbon Ads is leading in United States, China, India, Brazil and 26 other countries.