Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Games and 19 other categories.

2 Carbon Ads is leading in Computers Electronics & Technology.


1 IVW is leading in most countries, including Germany, Japan, United Kingdom, France and 58 other countries.

2 Carbon Ads is leading in United States, India, China, Brazil and 42 other countries.