Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Soccer and 62 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 20 other categories.


1 Carbon Ads is leading in most countries, including United States, Japan, China, India and 34 other countries.

2 Ligatus is leading in Germany, France, Netherlands, Turkey and 19 other countries.