Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 69 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 27 other categories.

Geography

1 Carbon Ads is leading in most countries, including United States, China, India, Japan and 44 other countries.

2 Ligatus is leading in France, Turkey, Germany, Italy and 20 other countries.