Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 57 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Business & Industry, Programming and 21 other categories.


1 Sproutable is leading in most countries, including United States, Pakistan, India, Viet Nam and 49 other countries.

2 Carbon Ads is leading in Japan, China, Russia, Poland and 21 other countries.