Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Carbon Ads is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Sports and 122 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 21 other categories.

Geography

1 Carbon Ads is leading in most countries, including China, India, Brazil, Russia and 44 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 28 other countries.