Market Share by Top Websites

1 Certona is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TargetBay is still behind Certona in all market share segments.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Lifestyle, Sports, E-commerce & Shopping, Home & Garden and 11 other categories.

2 TargetBay is leading in Health, Vehicles, Business & Consumer Services, Food & Drink and 3 other categories.

Geography

1 Certona is leading in most countries, including United States, Canada, United Kingdom, Australia and 57 other countries.

2 TargetBay is leading in Kenya, Puerto Rico and Venezuela.