Market Share by Top Websites

2 Certona is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Certona has better usage coverage in more websites categories. Including Lifestyle, Sports, E-commerce & Shopping, Home & Garden and 11 other categories.

2 TargetBay is leading in Health, Vehicles, Business & Consumer Services, Food & Drink and 3 other categories.


1 Certona is leading in most countries, including Canada, Germany, Japan, United Kingdom and 49 other countries.

2 TargetBay is leading in United States, China, Philippines, Israel and 8 other countries.