Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including People & Society, Sports, News & Media, Soccer and 55 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 46 other categories.

Geography

1 ContentClick is leading in most countries, including United Kingdom, Ireland, Russia, Germany and 18 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 15 other countries.