Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 162 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 6 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, Japan, United Kingdom, Canada and 82 other countries.

2 Cobalt Group is leading in Australia, Mexico, New Zealand, Puerto Rico and one other country.