Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Health and 51 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 49 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Netherlands and 28 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, India and 12 other countries.