Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 57 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 30 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, United Kingdom and 30 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 16 other countries.