Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Tourism and 76 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 38 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, Austria, China, Turkey and 47 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 11 other countries.