Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 99 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 25 other categories.

Geography

1 Federated Media is leading in most countries, including United Kingdom, India, Russia, Germany and 64 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 7 other countries.