Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 99 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 23 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Russia and 68 other countries.

2 Cobalt Group is leading in Canada, Australia, Mexico, New Zealand and 4 other countries.