Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Computers Electronics & Technology, Arts & Entertainment and 10 other categories.

2 Cobalt Group is leading in Vehicles, Finance, Pets & Animals and Travel & Tourism.

Geography

1 Federated Media is leading in most countries, including United Kingdom, France, Poland, Australia and 23 other countries.

2 Cobalt Group is leading in United States, Pakistan, India, Canada and 14 other countries.