Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 57 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, News & Media, Food & Drink and 22 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 19 other countries.

2 interclick is leading in Belarus, China, Korea Republic, Czech Republic and 4 other countries.