Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 56 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 24 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Germany, Turkey, Netherlands and 16 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Pakistan and 15 other countries.