Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Business & Industry and 160 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Government and 8 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 152 other countries.

2 Cobalt Group hasn't got a lead over Nielsen Display Ads in any country.