Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 53 other categories.

2 Sanoma is leading in News & Media, Sports, Music & Audio, Newspapers and 33 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 27 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, New Zealand and 14 other countries.